Give substance
to your CSR ambitions
Who are we?
Our intervention areas
bluequest operates throughout the value chain, from the outlining of sourcing and procurement policies to the promotion of responsible products and brands.
01
CSR strategy & foresight
04
Offer and products design and development
02
Responsible marketing
05
Responsible Supply Chain
03
CSR Communication (brands and products)
06
Team support (training and tools)
Our intervention areas
bluequest operates throughout the value chain, from the outlining of sourcing and procurement policies to the promotion of responsible products and brands.
01
CSR strategy & foresight
02
Responsible marketing
03
CSR Communication (brands and products)
04
Offer and products design and development
05
Responsible Supply Chain
06
Team support (training and tools)
Our approach
Examples of projects
MISSION-DRIVEN COMPANY OR B CORP?
A company wishes to define its social impact and gain recognition through a trusted label. Our key steps to support this process:
• Analysis of the company’s CSR ambitions and specificities, including its brands
• Co-design of a meaningful CSR mission with teams through workshops
• Dry-run B Corp audit and end-to-end support for the certification process
• Analysis of the company’s CSR ambitions and specificities, including its brands
• Co-design of a meaningful CSR mission with teams through workshops
• Dry-run B Corp audit and end-to-end support for the certification process
DEFINING A PURPOSE TO DRIVE TRANSFORMATION AND SHAPE A DISTINCTIVE CSR JOURNEY:
In the context of a strategic shift, a brand aims to define its purpose. Our approach:
• Exploration of the brand’s history, key achievements, and stakeholder perceptionsbr/> • Identification of meaningful and actionable CSR territories
• Guidance for the ExCo to formalize and embody its commitment
• Exploration of the brand’s history, key achievements, and stakeholder perceptionsbr/> • Identification of meaningful and actionable CSR territories
• Guidance for the ExCo to formalize and embody its commitment
RAISING IMPACT-DRIVEN FUNDING
In search of new investors, our client engaged with an impact-focused investment fund. We provided support through:
• Development of a clear and robust Theory of Change (ToC)
• Consolidation of a documented track record of achievements
• Selection of key impact indicators to be embedded in the shareholders’ agreement
• Development of a clear and robust Theory of Change (ToC)
• Consolidation of a documented track record of achievements
• Selection of key impact indicators to be embedded in the shareholders’ agreement
FROM COMMITMENT TO ACTION: DEPLOYING AN OPERATIONAL CSR ROADMAP
Facing a fragmented CSR approach across various departments, a company sought to structure its strategy. Here’s how we supported them:
• Evaluation of the CSR approach, benchmarked against industry best practices
• Identification of key priority actions for the next 3 years
• Co-designing of tailored roadmaps with internal teams and providing implementation support
• Evaluation of the CSR approach, benchmarked against industry best practices
• Identification of key priority actions for the next 3 years
• Co-designing of tailored roadmaps with internal teams and providing implementation support
STRENGTHENING AND DIFFERENTIATING CSR COMMUNICATION
A committed company with a strong brand identity seeks to define its CSR positioning. We worked through 3 key stages:
• In-depth analysis of its communication within the competitive and commercial landscape
• Evaluation of its performance and the unique CSR strengths of the brand
• Creation of CSR brand territories and strategies for communication rollout
• In-depth analysis of its communication within the competitive and commercial landscape
• Evaluation of its performance and the unique CSR strengths of the brand
• Creation of CSR brand territories and strategies for communication rollout
ENGAGING PRODUCT DEVELOPMENT TEAMS IN ECO-DESIGN
To help our client involve its teams in a sustainable eco-design approach, we followed this process:
• Raising awareness on eco-design, prioritizing the most impactful levers within the industry
• Workshop sessions focused on real-world case studies to identify actionable solutions
• Co-development of the eco-design action plan with the teams
• Raising awareness on eco-design, prioritizing the most impactful levers within the industry
• Workshop sessions focused on real-world case studies to identify actionable solutions
• Co-development of the eco-design action plan with the teams
ENHANCING THE MANAGEMENT OF ESG RISKS IN PROCUREMENT:
Having implemented a supplier audit policy for several years, our client seeks to improve its effectiveness. Our approach:
• Mapping of risk categories and partnerss
• Defining core ESG expectations and the corresponding assurances
• Diversification of control methods and targeted support for suppliers
• Mapping of risk categories and partnerss
• Defining core ESG expectations and the corresponding assurances
• Diversification of control methods and targeted support for suppliers
SUPPORTING THE INTEGRATION INTO CSR ROLE:
Our client aims to support the onboarding of their new CSR manager, promoted internally. To achieve this, we are developing:
• An 8-month onboarding program, including an update of their CSR roadmap
• A toolkit to facilitate the autonomy in handling key issues
• A dedicated hotline with our experts to ensure informed decision-making
• An 8-month onboarding program, including an update of their CSR roadmap
• A toolkit to facilitate the autonomy in handling key issues
• A dedicated hotline with our experts to ensure informed decision-making
EMPOWERING TEAMS ON CSR
To drive a shift in practices, our clients often focus on training. Our approach includes:
• Translating CSR concepts into sector-specific challenges, tailored to various functions such as CSR, procurement, sales, marketing, and more.
• Providing resources, methods, and tools that foster a structured and pragmatic approach to CSR adoption
• Translating CSR concepts into sector-specific challenges, tailored to various functions such as CSR, procurement, sales, marketing, and more.
• Providing resources, methods, and tools that foster a structured and pragmatic approach to CSR adoption
ALIGNCINCG THE OFFERING WITH CUSTOMER CSR EXPECTATIONS
Pressured by its clients, a B2B company aims to challenge its current offering. Our approach includes:
• Conducting customer surveys and mapping product risks and opportunities
• Collaboratively defining new 'must-haves' and 'nice-to-haves' to anticipate emerging demands
• Providing an eco-design tool to develop customized solutions
• Conducting customer surveys and mapping product risks and opportunities
• Collaboratively defining new 'must-haves' and 'nice-to-haves' to anticipate emerging demands
• Providing an eco-design tool to develop customized solutions
SUPPORTING AN INDUSTRY IN ENHANCING ITS ENVIRONMENTAL FOOTPRINT
Driven by its members, a professional organization seeks to develop new circular solutions. Our approach:
• Establishing a multidisciplinary working groupbr/> • Prioritizing action levers that require collective effort
• Conducting opportunity studies and providing recommendations
• Establishing a multidisciplinary working groupbr/> • Prioritizing action levers that require collective effort
• Conducting opportunity studies and providing recommendations
Our experts
Fanny Garcia
CSR, Supply chain
Cecilia Rodriguez
Responsible marketing
Joëlle Samama
New business models
Anne-Lise Legrand
Due diligence, Social compliance
Aurélia Euverte
Responsible marketing
Philippe Venard
Responsible procurement
Norma Wouters-Snell
Social compliance
Jean-Yves Le Moine
Responsible innovation
Natasha Jupiter
ESG communication
Stéphanie Luong
Stakeholders dialogue
Our experts
Fanny Garcia
CSR, Supply chain
Cecilia Rodriguez
Responsible marketing
Joëlle Samama
New business models
Anne-Lise Legrand
Due diligence, Social compliance
Aurélia Euverte
Responsible marketing
Philippe Venard
Responsible procurement
Norma Wouters-Snell
Social compliance
Jean-Yves Le Moine
Responsible innovation
Natasha Jupiter
ESG communication
Stéphanie Luong
Stakeholders dialogue
A few references
